| Put you in the
best position to sell your Rural Real Estate
by:
- Educating you in the overall selling process.
- Explain Law of Agency in Texas (who represents
whom?) and general Real Estate Law.
Pricing
This process generally begins
with a determination of a reasonable asking
price. Your real estate agent can give you
up-to-date information on what is happening
in the market place and the price, financing,
terms and condition of competing properties.
These are key factors in getting your property
sold at the best price, quickly and with
minimum hassle.
- Provide a market analysis of recently sold comparable properties
as well as currently active and pending listings, and help you determine the initial
listing price for your property, based upon the desired closing date, condition
of the property, current market factors, and your needs. Remember the value
of a property is determined by demand as influenced by five factors: Location, Price, Condition, Marketing and Terms.
- Help identify any potential problems or issues that might affect the value, and recommendations
to remedy the problem.
- Provide advice on preparing your property for sale.
- Provide an Expected Net Sheet, detailing all of the costs and fees and net after closing, at the listing price.
Marketing
The next step is a marketing plan. Often, your agent can recommend
repairs or cosmetic work that will significantly enhance the sell ability of the property.
Marketing includes the exposure of your property to other real estate agents and
the public. In many markets across the country, over 50% of real estate sales
are cooperative sales; that is, a real estate agent other than yours brings in
the buyer. Your agent acts as the marketing coordinator, disbursing information about
your property to other real estate agents through a Multiple Listing Service or
other cooperative marketing networks, open houses for agents, etc. The REALTOR®
Code
of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients.
Advertising is part of marketing and is geared to finding a buyer willing
to pay the best possible price for your property. The choice of media and frequency of advertising
depends a lot on the property and specific market. For example, in some areas, newspaper
advertising generates phone calls to the real estate office but statistically has
minimum effectiveness in selling a specific property. Overexposure of a property in
any media may give a buyer the impression the property is distressed or the seller
is desperate. Your real estate agent will know when, where and how to advertise
your property.
There is a misconception that advertising sells real estate. The
National Association of REALTORS® studies show that 82% of real estate sales are
the result of agent contacts through previous clients, referrals, friends, family and
personal contacts.
Security
When the property is marketed with the agent help, you do not have to
allow strangers into your home. Agents will generally pre-screen and accompany
qualified prospects through your property.
Negotiating
The negotiation process deals with much the same issues for both buyers
and sellers, knowing that Everything Is Negotiable is the 1ST step in the process.
Your agent can help you objectively evaluate every buyer's proposal without compromising
your marketing position. This initial agreement is only the beginning of a process
of appraisals, inspections, and financing -- a lot of possible pitfalls. Your agent
can help you write a legally binding, win-win agreement that will be more likely
to make it through the process.
Monitoring, Renegotiating and Closing
Between the initial sales agreement and closing (or settlement),
questions may arise. For example, unexpected repairs are required to obtain financing
or a cloud in the title is discovered. The required paperwork alone is overwhelming
for most sellers. Your agent is the best person to objectively help you resolve
these issues and move the transaction to closing (or settlement).
- Present and advise you on any offer to purchase the property, including successful negotiation of counter offers.
- After we have an accepted contract, assist you in completing the transaction. This includes:
- Guidance through the buyer's inspection process, and negotiation of any repairs.
- Assist with overcoming issues with the buyer's loan (loan officer, loan processor
& loan underwriter), the title commitment, the appraisal, and the survey.
- Provide recommendations for other service providers (e.g. plumbers, HVAC repair,
carpenters, attorneys, CPA's, Tax advisors, movers, etc.) if needed.
- Coordinate the closing to coincide with the purchase of your new home.
- Keep you informed every step of the way.
- Accompany you to closing to help explain any questions on the documents, and ensure
that the HUD1 settlement statement accurately reflects the contract terms.
How Do Real Estate Agents Get Paid?
Real estate brokers or agents are generally paid through the sales commission
paid by the seller when a transaction closes. Agents have expenses and financial
obligations just like you, so it will be to your mutual benefit if you choose
a real estate agent and stick with that person. The agent will respect your loyalty
and respond with a sincere commitment to you.
So how can we serve your needs better than the next agent? Let's Talk ' TEJAS' style!
Please feel free to have a look at the contract forms and disclosures you will
be signing once we agree to work together to market your property. We will go over
them in detail, but I want you to have the opportunity to review them.
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